BABYBABY / INDEPENDENT PRODUCT
Build for the person
on the other side.
A companion for new parents that brings daily care tracking, personalized insights, questions, and memory books into one connected experience.
- MY ROLE
- Creator · Product, design & engineering
- PERIOD
- 2026–present
- SCOPE
- Product discovery · Full-stack development · AI
- WEBSITE
- babybabyapp.com ↗
THE CONTEXT
The problem to work on.
Daily care produces a stream of small observations: feeding, sleep, growth, milestones, and questions. BabyBaby brings that information together so parents can record the day, see patterns, and keep the moments they want to remember.
MY CONTRIBUTION
Where I took responsibility.
Design the connected experience.
Designed a product spanning care tracking, personalized insights, evidence-grounded Q&A, and memory books. The live website shows the current product experience.
Own the build from end to end.
Responsible for product direction, UX, architecture, frontend, backend, AI features, deployment, and iteration. Used Codex and Claude Code as part of the development workflow.
Take it through launch and iteration.
Designed, built, and launched the product. This project demonstrates end-to-end ownership of a working application; adoption and retention figures are not yet included here.
WHAT CAME OUT OF IT
From intention to evidence.
Explore the live BabyBaby website for the current experience. This project provides evidence of a shipped product and hands-on ownership rather than a claim about measured customer outcomes.
SOURCES & FURTHER READING
This brief is based on my professional record. Roles and figures are reported in my CV.